420 in Washington: What We Saw, What We Loved, What’s Next

This year’s 420 felt different. Not just louder or busier, but more thoughtful. As Washington’s cannabis community continues to grow and evolve, so does the way we celebrate it. 2025 brought a fresh energy that felt both mature and exciting. Less gimmick, more connection. Less chaos, more celebration.

Here is a look back at what stood out, what we loved, and where we go from here.

What We Saw

All across the state, people showed up. Stores were busy from open to close, but the focus was less about the rush and more about the experience. Retailers hosted live music, brought in local food vendors, and created real moments for customers to enjoy.

Seattle hosted pop-up art shows and mellow outdoor markets. Spokane leaned into block party energy with games and DJs. In smaller towns, customers gathered around bonfires, live glassblowing, and educational demos. It was not just about products. It was about community.

How This Year Felt Different

In the early years of legalization, 420 was mostly about novelty. People came out for the thrill of buying legal weed and grabbing big discounts. Now, it is more personal. Customers are looking for quality, for stories, and for brands they feel connected to.

There was a noticeable shift toward intention. Many customers came in with questions, not just a shopping list. What is this strain good for? How does it taste? What makes this grower different? The interest was real, and the conversations felt deeper than in previous years.

There was also a stronger presence of longtime cannabis users mixing with first-timers and curious newcomers. It felt less like an insiders-only holiday and more like an open invitation.

What We Loved

We loved the creativity. Everywhere we turned there were custom joints, handmade pipes, infused treats, art installations, and wild outfits. We saw people bringing their own style and flavor to the day.

We also loved the sense of respect. People were kind, patient, and supportive. There was no pressure to rush or over-consume. It felt like everyone was there to enjoy the moment, whatever that looked like for them.

What’s Next

420 may be over, but the momentum is not. The summer season is full of opportunities to connect with your favorite shops and explore new products. We will be sharing updates soon about where to find us next, what strains are hitting shelves, and how to stay in the loop.

Whether you celebrated with a packed party, a quiet walk, or something in between, thank you for being part of it. Cannabis culture is stronger because of the people who keep showing up, asking questions, and staying curious.

Here is to what comes next.